we compete directly with abc, nbc and cbs. in many states we have higher ratings. the difference between us and them, it's under the same category, is the language. we transmit in a different language, however, now we're changing that. >> what do you mean? >> we're changing that now because now we have the joint venture with abc and we are going to be doing the same thing that we're doing but do it in english so we can make sure we have all the market. the special thing about that is it's not only for that sector of latinos who is more english dominant and prefers to speak english, but i think it actually contributes to the society and to democracy in this country so that everyone who speaks english in this country understands who latinos are, what are the issues that affect us. maybe they need to know what's going on with their neighbors south of the border. you know, here you have this continent that sometimes it seems that people in the north don't like to look south and they don't realize that we are one continent and that there's, what, over 300 million people